Mobile Business Through RFID Technology: About The Potential Of RFID Technology For Distributing Free And Paid Content On Mobile Devices In Retail Business

The attention on Radio Frequency Identification (RFID), Mobile Business and Mobile Content has recently attracted in various industry sectors, the media and in academic research. This article focuses on the convergence of RFID technologies and mobile devices and presents applications in the retail business. Based on related literature and existing models and technologies, a business framework and service architecture is derived which describes new ways of distributing product information through the convergence of RFID technology and mobile devices in the retail business, as well as identifying the key players involved in this. The presented framework creates a new connection between content and mobile business and is exemplified by a cell phone prototype containing a RFID reader. The article outlines applications of the business framework and service architecture in product advertisement, Mobile Business and Paid Mobile Content which involve connecting physical products with virtual product information made available through integrating RFID technologies and mobile devices.